Honest Internet Marketing Reviews – How To Handle A Pre-Launch And Launch
Hey guys, just got a great comment from Troy over at Profit Time Make Money Training and I thought I’d share both his comment and my somewhat lengthy response. Troy writes:
Chris,
Glad I stumbled onto your site. You are only 1 of 3 that I have ever found that has a real review site.
I would like to see your handy work for a pre launch to see how you go about a review with no working knowledge or experience for a new product. I’ve always struggled at what to say at that stage. I refuse to put up the rhetoric ‘what I think the product/service is and can do for you even though I’ve never tried it ‘ crap that’s far too common. So, I end up getting eaten alive by other guys whose scruples are nil and the mindless buyers they get rich off of.
I’m all for the sell and money, but don’t want to be talking out the side of my mouth doing it.
What other current sites or articles do you have I can look at?
Anyway, Great Job. Look forward to reading more.
Troy
My response is as follows:
If I were doing a pre-launch, I’d go about it 1 of 2 ways, dependent on the merchant. I’d start by emailing the merchant and sending them the link to my blog, letting them know that I conduct honest reviews of quality products, and I’d ask them if they could either entrust me with a review copy or, failing that, allow me to purchase advanced access so that I can have a proper review ready in time for the launch.
If their answer was yes, I’d review it the same way as I would any other product; namely, by using it and seeing if it’s worth recommending. If it was something that I wouldn’t be able to reasonably realize results from in that time frame (link network or other SEO product) I would inform my readers about the features I actually was able to test. Sticking with the example of a link network, things like user interface, distribution rate, whether their sites are indexed and have PR, any unique selling points like whether they provide the content, or get backlinks to the articles you submit, etc. and I would tell them that I can’t officially say whether or not the product delivers results yet, but they should stay tuned and I’ll let them know as soon as I’ve used the service for a reasonable amount of time. I’d still promote the product as an affiliate, but I’d clarify to my readers that since it’s too early to say anything about results, they should only purchase if they’re interested in trying something new or they’re unwilling or unable to use some of the proven products or services.
If the merchant refused to give me access to the product, I would take an even more moderate approach and simply educate the readers on the pre-launch content, see if I could get an interview with the merchant, that sort of thing. I’d work to separate the pitch from the actual features, and whether or not the product being launched is offering something that other products don’t have. Finally, I’d just be honest. What do I think about the product? Who would benefit from it, and who shouldn’t waste their money? Am I going to buy it? Based on the pre-launch content and whether or not a guarantee is being offered, do I think they should buy it and give it a shot?
For the most part, I tend to avoid product launches. Most of the IM stuff that comes out on Clickbank is rehashed garbage, and even though I could probably be pushing $1000 a day in sales if I covered all of it, it would be harmful to my business in the long term. The bigger products (PLF, Mass Control, Main St. Marketing) are generally pretty good, but I’m not enough of a name in the IM scene to get early access, and I can’t in good conscience tell someone to fork over $2000 (half of which ends up in my pocket) based solely on pre-launch videos. I keep my ear to the ground in search of quality products (expect to see an SEnuke X review, since SEnuke was the first link building tool I ever used) but for the most part, if I’m not using it or intending to use it, I won’t recommend it to my readers.
This is the only site I have in the IM niche for the moment, and I’ll be expanding it as time goes on. In the weeks to come I’ll be releasing an updated review of Google Sniper (with a very unique bonus that all previous buyers will also receive), as well as a few more reviews (I’d like to cover some of the linking services I use as well as giving my perspective on the types of IMers that should use Market Samurai over Micro Niche Finder) and further down the line, a bit of free training to help out the broke newbies.
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I’d really like to emphasize 2 things here. The first is that with the exception of giving away my niches, I aim to be as transparent as possible with you guys. If you read something on this blog, you can count it as absolute truth. I have absolutely zero interest in misleading you guys into buying products that suck just to earn a commission. I won’t promote anything unless I think that you guys can benefit it. I’d rather have a small group of people who buy from me regularly because they know that I only recommend quality stuff than a flood of disgruntled customers who look at me as just another dude selling snake oil.
Second, the only reason I still promote anything inside the IM niche is because I’ve met some really cool people through this site and the Warrior Forum, and they more than make up for the fact that a good portion of the IM community is composed of sketchy ex-used car salesmen (no offense to any non-sketchy ex-used car salesmen that may be reading this
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I guess what I’m trying to say here is if you don’t suck as a person, I’d love to hear from you, and if you have questions that tickle my brain, I will happily email you my answers and repost them here for the whole IM world to benefit from. Cheers guys.